When selling or presenting in an international context, your ability to adapt your style to the target audience is critical. What drives success in one area can undermine it in another.
The danger of one communication style
Even with the best of intentions, the scope for misunderstanding and confusion is massive. The following are typical examples of how these can arise.

In each example, the icon represents the person speaking or thinking


Swiss German
The second criterion is...
Australian
Sounds a bit stuffy, mate?


Danish
Anyway, Ayo...
Nigerian
Actually, my name is Sir


Italian
They just don't look happy
Russian
You have to earn a
smile here


Brazillian
What do you think
we should do?
Thai
Silence is better than standing out or getting
it wrong


American
 If they throw you a
curved ball, make sure
you hit a home run
British
What?






Your ability to sell and present effectively across the world depends on your ability to navigate 5 key areas successfully:



Thank you for the excellent sessions you ran for our senior people. Your knowledge of languages and different cultures was vital in the multicultural environment in which we operate.

Carole Roberts, Director
Alliance Healthcare




The power of communication agility
It is essential to adapt your style to the country or region you’re in and the people in front of you. For example: using egalitarian language in Scandinavia, presenting data in Germany, communicating with positive emotion in Southern Europe, the Middle East, Africa & Latam and maintaining harmony in Asia will enable you to build powerful relationships and increase your chances of success.

Thank you so much for your brilliant contribution,
which enabled us to present to our new acquisition partners in Brazil in such an effective way.
JJ Bowley, Support Services Division
Babcock International Group plc




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